AUSN

WINTER 2018

Navy magazine is distributed on Capitol Hill,the Pentagon and naval bases around the world. It provides information that impacts Sailors, their families and the Navy. Navy is published quarterly by the Association of the United States Navy (AUSN).

Issue link: http://digital.ausn.org/i/943821

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16 Navy | Winter 2018 Strong as the sea that made us. 4 7 . 5 6 5 ° N , - 1 2 2 . 6 2 6 9 ° W U . S . 7 T H & 3 R D F L E E T F L I G H T D E C K S U R FAC E WA R FA R E C V N 7 4 © 2017. Paid for by the U.S. Navy. All rights reserved. New Navy Ad Campaign e Navy's campaign to rebrand the service includes televi- sion commer- cials, "recruit films" aimed at prospective recruits and more than 40 different pieces of content spread across various media platforms. e marginal cost of the campaign, including production of creative content and rebranding and relabeling mobile displays, was $10 million over roughly six months.

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