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37 Association of the United States Navy MILITARY TRANSITIONS G one are the days when you could type up a resume, submit it to a job posting online or hand it to a recruiter at a hiring fair and know that your work was done. Today, if you want to be competitive in the job market, you need a self-marketing plan that includes your resume and a well-craed LinkedIn profile. ese tools are the two most common ways a recruiter or hiring manager will get to know the professional you and understand the value you can add to their organization. It may seem like you should be able to do one or the other and call it good. However, in this case, it's helpful to think of these tools as parts of the same whole — interrelated representations of the profes- sional you and what you can do. But to be successful in the job market, you also have to understand the best ways to use each of these tools. The Targeted Resume e good old, sturdy and reliable targeted resume — not much has changed here. Yes, there are a thousand templates out there from which you may choose, and you can create a functional or chrono- logical resume, depending on your needs. But the targeted resume remains mostly what it's always been — the tool you use for a specific job. It is craed to connect your experience to the needs laid out in the job description. It includes the standards — your contact information (now including your LinkedIn URL), your education, your profes- sional experiences — as well as your summary or objective, qualification summary and whatever the job posting requires. e targeted resume takes time. It requires job posting analysis as well as a resume revision to turn your professional self into the ideal candidate for the job. It is accepted anywhere and everywhere (aer you reenter it into the applicant tracking system). But here's the thing, it's not the only tool in your toolbox. The LinkedIn Profile I like to think of the LinkedIn profile as an expanded targeted resume, or perhaps a targeted master resume. Not all jobs are created equally, and if you are in a hurry to submit an application, but not so committed as to spend the time targeting your resume, you can oen submit your LinkedIn profile through the applicant tracking system. So long as your LinkedIn profile is targeted to the general job or industry, it gives you a good chance. It's not the same as a specifically honed and targeted resume, but if it's the 11th hour and you just don't have it in you to revise your resume, this is a good option. If you have submitted the targeted resume to your dream job, your LinkedIn account still has a role to play. According to e 2016 Jobvite Recruiter Nation Report, "e over- whelming majority (87 percent) of recruiters find LinkedIn most effective when vetting candidates during the hiring process — especially those under 45 (90 percent)." Don't want to add another page to your finely craed resume? Have experience that's relevant, but not that relevant? e LinkedIn profile is a great place to present a fuller version of your professional self. Your profile can fill in the potential missing pieces while showing who you are professionally and how awesome you would be for the hiring company. As you move through your job search journey, may the odds be ever in your favor — but make sure you have all the arrows you need in your quiver. Jamie Libby Boyle, Ph.D, is assistant editor of the Military Service Employment Journal at the Military Spouse Corporate Career Network (MSCCN). She may be reached at It's No Longer Just a Resume Making your resume, LinkedIn account work together for you By Jamie Boyle If you have submitted the targeted resume to your dream job, your LinkedIn account still has a role to play.

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